Vermont Dental ​Conference

     

    Program #13 Dentistry in the Gratitude Economy - Creating a Practice Patients and Team Members Never Want to Leave

    Lynda M. Ulrich, DMD
    Audience Code: D, H, A, O     3 CEUs/Clinical Lecture

    In a world where patients are tired of feeling like a number, the most successful dental practices are shifting their focus—from production-driven volume to connection-driven care. Welcome to the Gratitude Economy: a place where trust, loyalty, and word-of-mouth magic create a ripple effect that fills your schedule, lifts team morale, and brings joy back to your workplace. Dr. Lynda, founder of the Goodness Exchange and co-leader of one of New England’s most admired dental practices, presents a transformative session on how you can future proof your practice by cultivating genuine patient relationships, a remarkable workplace culture, and an unforgettable patient experience. This interactive session will show you how practices that lead with heart end up creating a welcome “win” for patients, team members and their communities—no discounting, insurance participation, or marketing budget required.


    Learning     Objectives:

    • Understand the core principles of the Gratitude Economy and why dentistry is one of the best-suited to thrive.
    • Identify specific, real-world actions that transform ordinary patient interactions into unforgettable relationship builders.
    • Learn how to create a practice culture where team members feel deeply valued—and turnover becomes a rarity.
    • Recognize how relational excellence, not discounts or flashy marketing can generate a steady stream of raving fans & 5-star reviews.
    • Explore how your online presence can build trust before a patient picks up the phone.
    • Develop team habits that increase emotional wealth, morale, and positivity throughout the workday.
    • Discover practical, joy-filled ways to connect with your community that naturally elevate your practice’s reputation and reach.
    • Walk away with a toolkit of sustainable systems, mindset shifts, and team rituals that foster the kind of practice patients never want to leave—and team members never want to leave either.